By Bridget Uju Nwoye
Despite rising food prices, high transportation costs, and declining purchasing power, petty traders across communities in Anambra State continue to work daily to keep their businesses running and provide for their families.
From roadside food sellers in Nawfia and Enugwu-Ukwu to sachet water vendors and market women in local markets, small-scale traders say survival has become harder in recent months as inflation and economic reforms take a toll on ordinary Nigerians. At the popular Afor Daily Market in Nawfia on May 19, 2026, several traders said increases in transport fares and the cost of goods had significantly reduced their profits.
Mrs. Ngozi Ezeobi, a trader who sells tomatoes, pepper, and onions, said she now leaves home as early as 4 a.m. to buy fresh produce directly from farmers in nearby communities in order to make a small profit. “Before now, I could sell enough in one day to feed my children comfortably and still save some money. But now, transport fare alone takes a large part of the money. After paying for goods and market expenses, little profit remains. Still, we thank God because giving up is not an option”.
Mr. Chukwudi Okeke, who sells sachet water and soft drinks along the Enugwu-Ukwu–Nawfia road, said many Nigerians were surviving through determination and patience. “Some days are good, some days are bad. Customers complain that prices are too high, but we also buy goods at high prices. We just keep pushing because our families depend on this business,” he explained.
At Nkwo Market in Enugwu-Ukwu, traders also reported a drop in customer patronage due to the current economic situation. Many residents now buy only essential items in small quantities because of the high cost of living.
Mrs. Ifeoma Nnaji, who sells garri and other food items, said many women traders now rely on daily contributions and small loans to continue trading.
“Things are not easy at all. Some women borrow money every morning just to buy goods for the day’s business. We pray every day for things to improve because many homes survive through petty trading”.
A community market leader in Nawfia, Mrs. Stella Obi, called on the government to support petty traders with soft loans, reduced taxes, and empowerment programmes. “Petty traders are suffering seriously. Government should remember that these small businesses are helping many families survive. If traders receive support, it will reduce hunger and hardship in many homes”.
Across markets and streets in Anambra communities, the story remains the same. Hardship persists, but so does the determination of petty traders who continue to work tirelessly to sustain their households amid Nigeria’s difficult economic reality.
Bridget is of the Ministry of Information, Anambra State
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