COMMISSIONER MEFOR URGES COMPLETE PARADIGM SHIFT IN ABS OPERATIONS
By Rose Oranye :
Anambra State’s new Commissioner for Information, Dr Law Mefor has called for complete paradigm shift in the operations of Anambra Broadcasting Service (ABS) to enable her meet up with current challenges of strategic communication.
The commissioner, who made the call during his familiarization visit to the station, observed that ABS as the flagship of information architecture in Anambra State requires revitalization and total changes in her way of doing things.
“Don’t look at your task from civil service view. We need to really have a change of approach. I have noticed the lapses in terms of materials. I will try to do everything to get the tools you need.
“We have the Solution Footprints. ABS will help in this regard. We should tackle the social media. We can’t approach them with full documentaries. We need short, specific messages. ABS and other traditional media should be migrating to social media to avoid being left behind,” the commissioner said.
In his remarks, the ABS Managing Director, Mr Christopher Molokwu, who received the commissioner with other management staff explained that ABS is trying to rebrand and reposition to make the audience believe but is facing a lot of challenges, especially the lack of working tools.
The commissioner, who was accompanied by the Permanent Secretary of the ministry, Barr. Ndirika Onyekwelu and the Acting Director of Information, Mr Emma Ikegwuani, among others also visited the Anambra State Library Board.
*Oranye is of the Ministry of Information, Anambra State