ASHIA DEEPENS MARKET OUTREACH, TAKES HEALTH INSURANCE CAMPAIGN TO BUILDING MATERIALS MARKET, OGIDI
By Chisom Okafor
The Anambra State Health Insurance Agency (ASHIA), on July 8, conducted a sensitization and enrolment campaign at Building Materials Market, Ogidi, to promote health insurance and encourage wider participation among traders.
The outreach forms part of ASHIA’s sustained market engagement initiative following its recent meeting with market leaders at the Anambra State Amalgamated Traders Association (ASMATA) headquarters to expand health insurance coverage across markets.
Executive Secretary of ASHIA, Dr. Augustine Ezeka, educated traders on the objectives, affordability, and benefits of the scheme. He also announced plans to establish ASHIA offices and deploy dedicated desk officers within the market.
Responding, the Chairman of Building Materials Market, Ogidi, Hon. Jude Nwankwo, commended ASHIA’s commitment to ensuring residents have access to affordable, quality healthcare. He urged traders to enroll and encourage others to do likewise.
Also speaking, Mr. Ezeugwu Azubuike shared his experience with the scheme, stating that ASHIA had significantly reduced his family’s medical expenses. He encouraged fellow traders to enroll and enjoy the benefits.
The exercise recorded positive responses from traders, with many expressing interest in the scheme and making enquiries about registration, reaffirming ASHIA’s commitment to achieving universal health coverage across Anambra State.
Chisom Okafor is of the Ministry of Information and Value Reformation,Anambra State